Benjamin Chacon
Staff designer + Father
I'm an IC / lead designer with 12 years of experience, focused on growth, AI, and the systems-level problems that sit at the intersection of both.
At Shopify, I work on the AI products that help merchants get to their first sale. So far, my projects have driven $20M+ in gross profit this year.
Recent work
How replacing static guidance with AI drove $25M in gross profit
Shopify/Shipped 2025
Designing a discovery system that grew Sidekick adoption by 25%
Shopify/Shipped 2026
Rethinking how to communicate progress in Shopify's Home redesign
Shopify/Ongoing 2026
Building the onboarding experience for Shopify's Agentic plan
Shopify/Shipped 2026
Skills
Product strategyGrowth designAI product designPrototypingContent designDesign systemsUser researchProduct leadershipIDEs & CLIsAI agentsExperimentation
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